Building and scaling departments. Optimizing the systems and processes that run them.
Most operators pick one lane. The businesses I work with usually need all three moving at the same time. A system with no one trained to run it, or a team with no infrastructure to plug into, solves nothing on its own.
I don't take on more than I can personally own. Direction, quality, and accountability sit with me on every engagement. The day-to-day build work runs through a team I've hired, trained, and manage: CRM developers, VAs, appointment setters, and automation support.
That's the difference between a fractional hire and a fractional operation. You're not renting one person's hours. You're plugging into a team that's already built for technology, talent, and transformation work, with me setting direction and standing behind the outcome.
I'm not in the business of losing clients or wasting time. Engagements are built to run long, not to be handed off once the initial build is done.
Across home services, real estate, healthcare, and staffing: a sample of the operations I've built, hired for, and run.
Fractional operations head for a multi-crew concrete & turf contractor. Built territory routing systems, appointment-setter SOPs, and RevOps infrastructure connecting field ops to the CRM.
Content and growth operations across multiple U.S. markets, including market-specific ad production, organic content systems, and campaign management for a multi-region turf business.
Operations partner to a luxury real estate brokerage. Built lead flow, deal-stage tracking, and go-to-market infrastructure around a luxury listings pipeline.
Custom leasing CRM engineered from the ground up for Aura's leasing operations, with role-based access, deal flow automation, and lead ingestion built on React and Supabase.
Fractional marketing operations for a multi-location behavioral health clinic, including content systems, brand infrastructure, and delegated execution through a managed VA.
The outsourcing operation I run, placing and managing Philippines-based talent for U.S. businesses, with SOPs, onboarding systems, and lead-gen infrastructure built in-house.
Helped build out the sales department and appointment-setting team from the ground up, and optimized the lead system feeding both.
Built the internal automation system and GoHighLevel CRM infrastructure (workflows, templates, and onboarding SOPs) powering the agency's own operations and client fulfillment.
A closer look at what actually gets built. Replace each frame below with your own screenshots.
Human + AI Operations still means real work happens somewhere real. A few snapshots along the way.
