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My Work

Case studies and creative.

Four engagements, numbers first, then the creative my team ships every week.

Case studies

Outsourced Talent · Charlotte, NC

Concrete services

Before

  • A family member setting appointments
  • Missed calls
  • 0 dedicated setters

After

  • 50+appointments a week
  • Under 5 minspeed to lead
  • 98%+estimate win rate
  • 2 to 4 weeksbooked out

A $300K-$400K+/month business, 3 locations.

The problem: A family member ran appointment setting full time, and calls were missed.

What we built: A setting and admin department, 1 VA grown to 4, covering 3 locations seven days a week.

What changed: Every lead called in under 5 minutes, and the family moved back to revenue work.

Before: one frazzled person juggling ringing phones and missed calls. After: calm setters with headsets and a week of booked check marks.

AI platform build · New York

Luxury rental leasing

Before

  • Spreadsheets and email threads
  • Manual workflows
  • Spending $25K-$35K a year on a scattered software stack

After

  • 3,100+units on one platform
  • 4 portalsone system of record
  • All-in-oneone platform, saving thousands a year

20+ buildings, $10M+ in monthly rentals managed.

The problem: Leasing ran on spreadsheets, email threads, and manual follow-ups.

What we built: A custom AI-native ERP with leasing, management, tenant, and vendor portals.

What changed: 3,100+ units on one all-in-one platform, replacing a scattered software stack.

Before: piles of spreadsheets and flying email envelopes. After: one clean dashboard with four portal tiles.

Content and ads engine · Multi-location

Turf brand

Before

  • Always behind on content
  • Ad hoc, inconsistent posting
  • No structured frameworks or formats
  • Rushed, last-minute holiday and event content

After

  • 2 to 3 monthsahead on content
  • 30+ad graphics a month
  • 10+video ads a month
  • 20+AI videos a month
  • Months aheadholiday and event content planned

9 locations, $1M-$2M+/month.

The problem: Content, ads, and creatives were always late, and posting was ad hoc.

What we built: A dedicated creative team, a website designer, and marketing automation.

What changed: The content calendar runs 2 to 3 months ahead, with 3 to 5 posts every week.

Before: a content calendar full of red X marks and empty days. After: calendars filled two to three months ahead.

Cleanup and Outsourced Talent · Adelaide, Australia

Mortgage broker

Before

  • A year of the wrong VAs
  • Disorganized systems
  • Nothing ran predictably

After

  • Under 60 daysto a working setting department
  • 30 daysto clean, organized systems
  • 2 setters + 1GHL builder deployed

A $30K-$50K/month business.

The problem: A year of the wrong VAs, disorganized systems, and nothing predictable.

What we built: Systems cleaned up in 30 days, then 2 appointment setters and a GHL builder deployed.

What changed: A working appointment-setting department in under 60 days.

Before: a tangled line and scattered question-mark sticky notes. After: a clean board with two setters and a builder, all active.

Creative portfolio